New media in Brighton Pavilion

It is now established that if you’re a candidate standing for election you need a campaign website. For a lot of candidates this is the first thing they think of. Why? Because it is a cheap, resourceful tool in communicating your message to potential voters. It is also important for candidates to have the most attractive website they can get. Visitors to a site need to be taken on a journey, they need to find small pockets of interest that keep them coming back for more.

Nearly all candidates standing for election either maintain a blog or a news content page. This is true for all three main candidates in Brighton Pavilion, Caroline, Nancy, and Charlotte. Out of all of them it is Caroline who updates hers the most, either through her blog or through her campaign news. Both of these are similar but, at the same time, rather different. Caroline’s blog section discusses mainly the campaign trail, her meetings with local associations and the finer points of her agenda for the constituency. Her campaign news, which is updated less often than her blog, provides the press with details of Caroline’s positions and statements, as you would expect from a news section.

It should be noted that Charlotte and Nancy don’t separate the two. For Charlotte, her blog is also her news content page (she does have a ‘media’ page but that hasn’t been updated since January 16th- remember those snowy days?) Nancy, on the other hand, only has her news content, and this is updated a couple of times a week.

Nancy prefers to use twitter to keep her followers up to date with where she is and what she’s doing, using this to great effect. Charlotte, whilst using twitter in a similar vein to Nancy, is also much more personal, perhaps far too personal in her correspondence with her followers, particularly with her Green ones. Whilst Charlotte has a tendency to always ‘@’ Caroline (I think she may have given up by now), many of her tweets meet with immediate response from Greens, partly due to Charlotte’s antagonistic style. Yes, we know that twitter is a world mostly populated by people averse to the Conservatives, but there is something dogged in her chase for Caroline to reply to her tweets.

I think, and most certainly hope, that Charlotte has backed away from this style, especially for her own sake. We have not seen her update nearly as often, neither are her tweets focussed purely on Caroline. Whilst it is too early to say whether this is a tactical change in Charlotte’s social media strategy- perhaps someone has had a quiet word with her- it would be a welcome move if she would tone down on the ‘reply’s and ‘@’s to people who are clearly not going to agree with her.

Brighton Politics Blog, BPB for short, posted a similar article on Brighton Pavilion and new media back in January, go check it out.

By the way, does anybody know if CCHQ is still vetting PPC tweets?

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2 Responses so far »

  1. 1

    Nick S said,

    Wise words as usual Luke. Good to see you at conference, keep in touch!


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